The Perceived Value-in-Use of Smart Speakers and its Influence on Continuance Intention: A Comprehensive Analysis of a Trade-Off between Benefits and Costs

Autor(en):

Hof, Nick; Kowalczuk, Pascal

Name der Veranstaltung:

53rd European Marketing Academy (EMAC) Annual Conference (May 28-31)

Ort:

Bukarest, Rumänien

Jahr:

2024