- Kowalczuk, Pascal; Musial, Jennifer: Self-Conscious Emotions as Antecedents for the Continuance Intention of Digital Voice Assistants in Private and Public Contexts; 53rd European Marketing Academy (EMAC) Annual Conference (May 28-31), 2024, Bukarest, Rumänien. Details
- Hof, Nick; Kowalczuk, Pascal: The Perceived Value-in-Use of Smart Speakers and its Influence on Continuance Intention: A Comprehensive Analysis of a Trade-Off between Benefits and Costs; 53rd European Marketing Academy (EMAC) Annual Conference (May 28-31), 2024, Bukarest, Rumänien. Details
- Musial, Jennifer: A Cognitivist Perspective on the Choice Overload Phenomenon: Applying Cognitive Load Theory; 53rd European Marketing Academy (EMAC) Annual Conference (May 28-31), 2024, Bukarest, Rumänien. Details
- Kurbiel, Shahrzad: Application of Convolutional Neuronal Networks in Customer Base Analysis; 53rd European Marketing Academy (EMAC) Annual Conference (May 28-31), 2024, Bukarest, Rumänien. Details
- Simon, Lydia; Adler, Jost: Know your Limits: Comparison of MCMC Procedures for Pareto/NBD Distributed Data Sets; 41st Annual ISMS Marketing Science Conference (June 20-22), 2019, Rom, Italien. Details
- Scheiben, Carolin; Kowalczuk, Pascal; Adler, Jost: User Acceptance of Mobile Augmented Reality Technologies; 5th International AR & VR Conference (June 12-14), 2019, Munich, Germany. Details
- Kowalczuk, Pascal; Scheiben, Carolin; Adler, Jost: The Interplay of Cognitive, Affective, and Behavioral Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study; 5th International AR & VR Conference (June 12-14), 2019, Munich, Germany. Details
- Scheiben, Carolin; Kowalczuk, Pascal: Development of a Technology Acceptance Model for Mobile Augmented Reality Technologies; 48th European Marketing Academy (EMAC) Annual Conference (May 28-31), 2019, Hamburg, Germany. Details
- Kowalczuk, Pascal; Scheiben, Carolin: Understanding Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study; 48th European Marketing Academy (EMAC) Annual Conference (May 28-31), 2019, Hamburg, Germany. Details
- Simon, Lydia; Adler, Jost: Know your Limits: Minimal Requirements for Pareto/NBD Distributed Data Sets; 48th European Marketing Academy (EMAC) Annual Conference (May 28-31), 2019, Hamburg, Germany. Details
- Kowalczuk, Pascal: Factors Influencing Consumers Technology Acceptance of Smart Speakers – a Mixed Methods Approach; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK. Details
- Scheiben, Carolin; Adler, Jost: The Unitosity Effect and Relative Thinking in Trades of Time and Money; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK. Details
- Holthoff, Lisa Carola: Emotional Brand Image and Social Media - Monitoring Mood Towards a Brand with Twitter-Data and Emojis; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK. Details
- Kurbiel, Shahrzad: Heterogeneity of Purchase Trends in Customer Base Analysis; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK. Details
- Kurbiel, Shahrzad: Profitability of Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure; 46th EMAC Annual Conference (May 23-26), 2017, Groningen, Netherlands. Details
- Kurbiel, Shahrzad: Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure; 30th EMAC Doctoral Colloquium (May 21-23), 2017, Groningen, Netherlands. Details
- Holthoff, Lisa Carola: How Do They Feel - Categorial Sentiment Analysis of Emojis for Social Media Communication; 44th Association for Consumer Research (ACR) North American Conference (October 27-29), 2016, Berlin, Germany. Details
- Adler, Jost: A Generalization of the (M)BG/NBD Model for Customer Base Analyses - The Nonhomogeneous Poisson Purchase Trend Model; 44th EMAC Annual Conference (May 26-29), 2015, Leuven, Belgien. Details
- Holthoff, Lisa Carola: The Ad Annoyance Process Model - Negative Consumer Emotions and Advertising Effects (Poster); 44th European Marketing Academy (EMAC) Annual Conference (May 26-29), 2015, Leuven, Belgien. Details
- Holthoff, Lisa Carola: The Ad Annoyance Process Model - Negative Consumer Emotions and Advertising Effects ; 28th European Marketing Academy (EMAC) Doctoral Colloquium (May 24-26), 2015, Leuven, Belgien. Details
- Ahlf, Henning: Identification of Influentials in Virtual Social Networks: An Agent-Based Simulation; 35th ISMS Marketing Science Conference, 2013, Istanbul, Türkei. Details
- Adler, Jost: Incorporating History Dependence in Probability Models for Customer Base Analysis: A Generalization of the (M)BG/NBD Model; 35th ISMS Marketing Science Conference, 2013, Istanbul, Türkei. Details
- Ahlf, Henning; Klein, Andreas: Die Beziehung zwischen Aktivität und Struktur in sozialen Netzwerken; 3. Wissenschaftliche Konferenz Eventforschung, 2011, Chemnitz. Details
- Adler, Jost; Weber, M.: A Prospect Theory Approach to Customer Switching Behavior in Telecommunications; 28th EMAC Conference Proceedings, 1999, Berlin. Details
