Type of Publication: Article in Collected Edition

Produktdifferenzierung durch Management der Kundenwahrnehmung

Author(s):

Adler, Jost; Mclachlan, Christopher

Editor:

Enke, Margit; Reimann, Martin

Title of Anthology:

Commodity Marketing

pages:

199-216

Location(s):

Wiesbaden

Publication Date:

2005

Citation:

Download BibTeX