Type of Publication: Article in Collected Edition

Internationales Industriegütermarketing

Author(s):

Adler, Jost; Klein, Andreas

Editor:

Backhaus, Klaus; Voeth, Markus

Title of Anthology:

Handbuch Industriegütermarketing

pages:

923-944

Publisher:

Gabler

Location(s):

Wiesbaden

Publication Date:

2004

Citation:

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