Type of Publication: Article in Collected Edition

Internationales Business-to-Business Marketing

Author(s):

Weiber, Rolf; Adler, Jost

Editor:

Kleinaltenkamp, Michael; Plinke, Wulff

Title of Anthology:

Strategisches Business-to-Business Marketing

pages:

321-429

Publisher:

Springer

Location(s):

Berlin

Publication Date:

2000

Citation:

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