Publications

Type of Publication: Article in Journal

Consumer acceptance of smart speakers: a mixed methods approach

Author(s):
Kowalczuk, Pascal
Title of Journal:
Journal of Research in Interactive Marketing
Volume (Publication Date):
12 (2018)
Number of Issue:
4
pages:
418-431
Digital Object Identifier (DOI):
doi:10.1108/JRIM-01-2018-0022
Citation:
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