Publications
Type of Publication: Article in Journal
Consumer acceptance of smart speakers: a mixed methods approach
- Author(s):
- Kowalczuk, Pascal
- Title of Journal:
- Journal of Research in Interactive Marketing
- Volume (Publication Date):
- 12 (2018)
- Number of Issue:
- 4
- pages:
- 418-431
- Digital Object Identifier (DOI):
- doi:10.1108/JRIM-01-2018-0022
- Citation:
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