Type of Publication: Article in Journal

Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study

Author(s):

Kowalczuk, Pascal; Siepmann (geb. Scheiben), Carolin; Adler, Jost

Title of Journal:

Journal of Business Research

Volume (Publication Date):

124 (2021)

pages:

357-373

Digital Object Identifier (DOI):

doi:10.1016/j.jbusres.2020.10.050

Citation:

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